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How we make our customers happy

I believe it is important to reflect on why clients have chosen your company for the services you provide and how you make them happy.

Most days we are all rather busy running our companies and do not take the time to really stop and pause and think – why are all of these clients dealing with our company?

What is it that we are doing right?

Why do these clients call on a regular basis or renew the yearly contracts?

Is it our expertise?

Is it our pricing?

How about our exceptional staff or our marketing skills?

Perhaps it is just a case of being good at what we do.

All of these are important but in many cases others likely do these just as well

At the end of the day I believe it comes down to the philosophy that you use to guide your business and your ability to take on clients that share this philosophy as well.

If there is a clash in corporate values between you and your client – the relationship will not work.

If you run your business with integrity and honesty then having a client who does not value these ideals will not be a good fit.

If the client does not value the core values of your organization then you will not retain the customer.

Our philosophy is that every member of our company will look out for the interest of every client and manage their technology with integrity, trust and complete honesty.

This is how we make our customer happy as this underlying principal guides everything that we do and very interaction that we have.

Perhaps it is time to ask your provider – what is your philosophy?

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Starbucks – Something Positive in our Lives

Does Starbucks make a difference in your life?

 Where else can you go and have a great cup of coffee, work on your laptop and enjoy the atmosphere?

Given the fact that Starbucks has not done as well financially in the past year as previously seems to give negative people something to talk and write about.

There is nothing wrong with $4 Latte and no reason to give them up just because some folks feel that it is excessive.

Starbucks is not just about the coffee.

It is about the experience and sometimes it is a place that just makes you feel good.

The doomsayers may take delight in the recent challenges that Starbucks has faced but Starbucks will persist and prosper.

When did you last to go a McDonalds, Dunkin Donuts or Tim Horton’s for a coffee because it made you feel good?

I came into my local Starbucks today to write my blog and I do so for a reason. I could easily write this blog at the office or at home but I do not since the Starbucks experience inspires me.

Let’s be positive and enjoy the finer things in life.

Mike Haworth

Binatech System Solutions

www.binatech.com

West Seneca, NY and Hamilton, ON

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National Small Business Week

Next week is National Small Business Week and I would like to congratulate all the owners and employees of Small Businesses.

I believe that the contribution that Small Businesses make to our society in North America is greatly under appreciated and the economic contribution is under estimated.

People seem to think that bigger is better but as seen in recent economic times, do large corporations really set examples by which we should run our businesses?

Is working for a large corporation really better then working for a small organization?

Is getting the large corporation as a client really much better then serving many small clients?

Perhaps as a society we should do all we can to encourage entrepreneurship. Many jurisdictions offer very low tax rates for small business and provide support services to help small business owners learn how to run a business.

In the US organizations like SCORE, and BDC in Canada  provide mentoring services to new entrepreneurs and these are invaluable resources.

Individuals like John Jantsch (www.ducttapemarketing.com) are fantastic resources to learn how to market your small business.

Organizations like HTG founded by Arlin Sorensen (www.htgmembers.com) provide Peer Mentoring to small business in the IT Services Field. 

Next week in Washington DC, there is a conference celebrating Small Business Week and the contribution the millions of Small Business make. http://www.nationalsmallbusinessweek.com/index.php

Congratulations to all those making a difference in our lives.

Michael Haworth

Binatech System Solutions

Hamilton, ON and West Seneca, NY

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