How we make our customers happy
Posted by admin in Small Business, Uncategorized on December 15th, 2009
I believe it is important to reflect on why clients have chosen your company for the services you provide and how you make them happy.
Most days we are all rather busy running our companies and do not take the time to really stop and pause and think – why are all of these clients dealing with our company?
What is it that we are doing right?
Why do these clients call on a regular basis or renew the yearly contracts?
Is it our expertise?
Is it our pricing?
How about our exceptional staff or our marketing skills?
Perhaps it is just a case of being good at what we do.
All of these are important but in many cases others likely do these just as well
At the end of the day I believe it comes down to the philosophy that you use to guide your business and your ability to take on clients that share this philosophy as well.
If there is a clash in corporate values between you and your client – the relationship will not work.
If you run your business with integrity and honesty then having a client who does not value these ideals will not be a good fit.
If the client does not value the core values of your organization then you will not retain the customer.
Our philosophy is that every member of our company will look out for the interest of every client and manage their technology with integrity, trust and complete honesty.
This is how we make our customer happy as this underlying principal guides everything that we do and very interaction that we have.
Perhaps it is time to ask your provider – what is your philosophy?
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Whats Your One?
Posted by admin in Fulfillment on November 24th, 2009
If someone asked you today what is the one thing that you want to be remembered for – what is it? What difference do you want to make with your life? You are given once chance at life and the choices you make determine what impact you have – on your family, friends and your community. Do you want to make a difference that improves the life of others or do you want to squander the unique opportunity you have been given to make a difference?
I suspect this is a question that we really do not take seriously enough. We all rush through life ensuring that we are the center of the universe without really giving much thought to our real purpose and the true meaning of life.
I believe our purpose is to leave a legacy where we have made a difference in the lives of others. To make a difference through our acts that impacts those that we leave behind. Surely we must make a difference otherwise have we really lived up to our full potential?
What is Your One?
Mike Haworth
West Seneca NY, Hamilton Ontario
Do You Live Up To your Tag Line?
Have you stopped to consider if your company really lives up to it’s tag line? A tag line says a lot about your company, your service and perhaps your culture. I find many companies create flashy sounding tag lines – but do they always live up to them? In Canada there is a grocery chain called Fortino’s and their tag line is “Your supermarket with a heart”. I must confuse however, I have been in Fortino’s many times and have been served by a snarly cashier who would rather be elsewhere and I wonder “where is the Heart?”.
You really have to blame management as I suspect they are not training staff to really deliver the store’s message to the customers. Management obviously does not take this tag line seriously as it is not an ingrained part of their culture nor does it become a part of how they do business. If the tag line becomes meaningless since management does not take it seriously then damage is done to the brand. Do I really want to shop in Fortino’s – not particularly.
Let’s look at SOUTHWEST Airlines for a moment – LUV? Would you really want to build your business around the word Love? Sounds rather hokey doesn’t it. But as anyone who regularly travels SOUTHWEST will tell you – they make you feel great – each and every time. Each employee lives and breathes LUV and it reflects in the service that each customer experiences. Unlike Fortino’s Southwest’s tag line actually means something and makes you feel good each time you fly with them.
Take a moment and look at your tag line and the service you provide your customers – do you really live up to your tag line?
Mike Haworth
Binatech System Solutions
IT Solutions. Made Simple 24/7
West Seneca, NY and Hamilton, ON